1/23/11

THE POWER OF "LIKE"

Chances are, if you are reading this, you are using Facebook and have probably clicked the "like" button.   After taking a workshop yesterday on Social Marketing for Artists, the power of "like" was referred to.   It got me thinking....   what does it mean when it comes to promoting yourself or your business.  After all, it has been integrated into millions of sites.

When you click on the button, it ensures your entire network knows you "like" this.  This is the only button that allows you to gain access to groups and fan pages.

I believe marketing can be very valuable when word of mouth is utilitzed.   This button allows this to happen and in some cases, it will create viral opportunities (maybe one day, maybe!).

Now - liking something on Facebook doesn't mean the same thing as liking something in real life.  It let's your network of friends know you appreciate what you have seen.  Personally, I think it makes the post more credible when people have "liked" it, because most of us care what our friends like.

Some statistics I found that I thought interesting:   On the average, a Facebook user that hits "like" has more than double the average friends and tends to be more active in social media.  These users also tend to stay on the sites a little longer.

Think about it and do the math.   If an artist posts a painting and has 150 friends, and just 10 of them hit like, then the painting is seen by their friends.  If they have an average of 150 friends, that is 1500 extra people!

Do the search engines pick up on the "likes"?   Hard to tell.   From my reading, Google, Bing and Yahoo are very secretive about their practices.   It is possible they are using the like buttons, but I think you would have to have a blog or a website to get their attention.   If anybody know more about this, I'd love to know.

I'd love to know your thoughts.   Many of you know I love the reciprocity of promoting on facebook, more on that and sharing later.

I think liking something is supporting your friends, it isn't reviewing them.

Your thoughts?

Oh - I can't write a blog without putting an image of my work up -






3 comments:

Anonymous said...

i "like" your post and agree with most of your findings......just not sure if your friends "like" something if it gets seen by their friends.....depends alot on privacy settings.
the statistic about those that "like" are on sites more often is a "duh" statistic

paula said...

sometimes i hit like to support and sometimes i just want them to know i'm there and read it. i think it can get overused but i know i appreciate seeing 'likes' on my fan page/reg page...i go thru spells of wanting comments instead and trying to leave them too. i find when i have less time to give i hit like more and comment less. i think comments are what gets you 'out there' for others possibly wanting to friend you.
good post vickie
i 'like'

Vickie said...

thanks Paula - and i agree with you. I think I'll write one about "sharing" soon - that is a good marketing tool - but getting people to recognize it and share others - it is reciprocal